About Us
ABOUT US
Overlords is rooted in the idea that clothing can carry stories. We are a cultural archive — capturing history and identity in fabric, shape and detail. Every piece we make is backed by research, informed by personal taste, and designed to last.
Born in Hackney, London, the borough that raised us. Now, Hackney sits in the background as a quiet reference — it can still be felt, but the focus stays on the stories we tell and the archive we are building.
Born in Hackney, London, the borough that raised us. Now, Hackney sits in the background as a quiet reference - it can still be felt, but the focus stays on the stories we tell and the archive we are building.
Brand Pillars
Language (Visual + Written)
Visual Language is how we coherently create a distinctive feel — the home of cultural archiving in fashion. Written Language is the tone of voice that communicates rich storytelling, objective and factual value through research.
Personal Taste
Personal Taste is how we connect with our audience. By speaking to shared interests, a desire to learn, and an appreciation for transparency — that openness helps people understand the brand and the people behind it.
Objective Research
What sets us apart. People should know that when they come here, they can shop for clothing rooted in a story. Our objective research builds trust and gives real value to our community.
Hackney
The original foundation. Our home and the borough that raised us. Now, it sits in the background as a quiet reference — felt but not dominant. The focus stays on the stories and the archive.
A cultural archive represented through clothing, capturing history and identity in fabric, shape and detail.